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How to Open a Successful Shop
Getting Started
First things first...
Find your niche
Your customer
Sharing the Burden - Setting up a business with partners
Going it Alone - Independently opening a shop
The Serious Bit
Funding your Business
Legals & Financials
Insurance
Extra Costs
Branding
Choosing your name
Branding
Bricks & Mortar
Location, Location, Location
Shop Fit
Equipment
Processing Payments
Cash Flow
Buying
Stock
How to price your stock
Trade Shows
Problems & Pitfalls
Discounts & Sales
Come in, We're Open!
Opening Day
Visual Merchandising
Window Displays
Marketing
Social Media
Newsletters
Taking Photographs
Getting Press
Online Shop
An E-Commerce Website
Third Party Companies
Packaging
Postage
Day to Day
The Day to Day
Customer Service
Employing Staff
Gift Cards & Loyalty Cards
Approaching difficult situations
Going Forward...
Events & Exhibitions
Workshops
Collaborations
Expansion & Growth
Extra Information
Useful websites
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Sharing the Burden - Setting up a business with partners
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